Featuring The Following Speakers:
Click on a name to read their biography!
Tony Hsieh Peter Shankman David Bullock Nick Nanton, Esq.
JW Dicks, Esq. Andrew Lock Brian Horn Scott Gordon

November 15-17, 2009
Palms Resort & Casino
Las Vegas, NV

HURRY! ONLY 8 SPOTS LEFT!

Learn the Secrets of Building Social-Media Profits from Today's Leading Social-Media Practitioners and Marketing Experts who have built million-dollar businesses in less than 12 months on the back of The New Web (since many of us think we're beyond Web 2.0!) and the social-media movement.

You can read about social media anywhere. You can even buy a Social Media Book for Dummies. But none of that will show you how to use it to build your business and make money with it.

Why? Because despite the excitement, not many people understand how to use the most powerful marketing medium to come our way since the first Tech Boom. Yes, theory is important, but we want to show you not only why to use social media but how it must be incorporated into your business or professional practice. Social media is the answer to attracting people who don't know about you. More importantly, it is also the system to use to communicate with your current client or customer base to create fans who not only will become loyal followers but will want to refer you to all of their friends using their own social networks to link their networks to yours.

Now, for the first time ever, Social-Media Mavens mind meld together to create the Social Media & NEW Marketing event of the year setting you up for added profits in 2010 and beyond.

But get this: Our experts don't just lecture you. After all, this is a SOCIAL Media Experience. We will also be with you throughout the two days talking and brainstorming with you, hosting Tweetups, going out and seeing big-time Vegas shows, and even venturing inside one of the most successful online businesses of all time in a behind the scenes tour of Zappos®, recently sold to Amazon for just under a cool billion dollars. Sharing secrets in the classroom is one thing, but we all know that sometimes the most important ideas are discovered in a change of landscape and an impromptu mix of discussions. With you at all of the events and sideline talks is our line-up of the best social-media talent you will find anywhere!

@zappos - For The Billionaire Boardroom Experience

Our small group has been personally invited by Tony Hsieh, CEO of Zappos® and Internet Marketer Extraordinaire, to not only experience a private tour of his billion-dollar company, but to meet him live in his boardroom and pick his brain on the new frontiers in Social Media and Internet Marketing. This is your chance to personally ask any question you want and be a part of a Master-Mind experience with one of the leaders in the new web revolution. And now that Zappos® was just acquired by Amazon.com, we're sure Tony will have even more great insight for us!


@skydiver - HelpAReporterOut.com's Peter Shankman

Facebook asked this guy to come speak to its company about social media! Enough said?! Well, if it's not, Peter has built more than 100,000 followers through social media and a million-dollar business on the back of his followers. A marketing genius in his own right, one of the founders of the AOL newsroom, as well as a highly sought-after social-media and marketing consultant, Peter will share with you his insights into what social media really is and how you can harness the power to build your business and generate more profit. Peter's energy and insight is unmatched, just ask Facebook, Snapple Beverage Group, NASA, The U.S. Department of Defense, Walt Disney World, Abercrombie and Kent, The Ad Council, American Express, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah's Hotels and a few other clients of Peter's what they think!

In 2008, Peter founded his company, Help A Reporter Out (HARO), and in less than two years, is one of the fastest-growing social-media companies in North America. So if you want to learn about social media from the proverbial horse's mouth, Peter is it. And he loves to share what he knows. Every day, HARO brings nearly 30,000 bloggers, reporters and journalists, more than 80,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services. Since its inception, HARO has published more than 60,000 journalist queries; facilitated nearly 7,000,000 media pitches and marketed and promoted more than 2,500 brands to the media, small businesses and consumers.


@davidbullock - Profit Engineer

David Bullock, co-author of Barack 2.0 (the social-media book that just got added as a part of the pre-reading curriculum for the Interactive Media Initiative at the Wharton School of Business!), brings an engineer's perspective to profitable social media. His focus is helping businesses drive sales and his method is to view social media as a new set of tools in his kit - tools that can bring measurable results.

David's work on Barack 2.0 chronicles the genius of President Obama's online and social-media campaign, which blew away his rivals and was the instrument that thrust "a little-known Senator" into our nation's highest office. David will show you how the concepts of this campaign can and must be incorporated into your business or professional practice now, before your competition uses it to build their business off the back of yours! David will present an exciting 18-month, data-driven case study that covers everything from website design to online analytics to profits.

David will teach you:
  • Business strategies learned through Obama's social-media election.
  • Why President Obama is the most successful social-media strategist in history, and how you can profit from the strategies he used in his campaign and apply them to your business or professional practice.
  • How to turning votes into dollars has an important meaning to your business that you can take home and implement.
  • The START social-media sequence for leveraging your promotional efforts.
  • Simple tools to track your social-media effectiveness.
  • How to build an online personality that people want to follow and do business with.
  • Which automated tools are the best to use and why.
  • How to use social media to support your SEO and PPC efforts.
  • The fastest ways to create and connect with your market.


@nicknanton - Nick Nanton, Esq., CEO of the Celebrity Branding® Agency

Nick Nanton is known as "The Celebrity Lawyer" for his role in developing and marketing businesses and professional experts into Celebrity Experts in their field to help them gain credibility, recognition and ultimately to get more customers or clients to build their profitability. Nick serves as the Producer of America's PremierExperts® television show and The Next Big Thing® radio show, both designed to recognize the top Experts in their field and bring their solutions to consumers.

Nick is an award-winning songwriter, television producer and the co-author of the bestselling books Celebrity Branding You!™ and Big Ideas for Your Business. He serves as editor and publisher of Celebrity Press™, has been featured in USA Today, The Wall St. Journal, Newsweek, The New York Times, Entrepreneur® Magazine and has appeared on ABC, NBC, CBS, and Fox television affiliates speaking on subjects ranging from branding and marketing to law and American Idol.

Nick will show you how to build your personal brand through the power of social media. This is important to you because the power of building yourself as a brand allows you to charge higher fees and lock out your competition. Once people choose to work with you, your competition is eliminated as an option because of the relationship you can establish with them through targeted media formats including social media.

Nick will teach you:
  • How to turn your customers into raving fans.
  • How to add personality into your social-media marketing efforts.
  • The secret to becoming a compelling person, even when people have never met you.
  • The biggest mistake businesses are making with social media today.
  • And much more!


@jwdicks - JW Dicks, Esq. - NEWMedia and Business Development Strategist

JW Dicks, Esq. has developed some of the most successful infomercial and multi-channel business marketing campaigns in the country and built multi-million-dollar businesses on the back of them -- to the tune of more than $500 million in sales.

Jack currently represents some of the top marketers and professional experts in the world in the growth of their business using online and offline business development systems, multi-dimensional marketing and strategic legal structure to accomplish their goals and capitalize on the assets they create.

A bestselling author with more than 13 published books, Jack serves as host of this year's Social Media Summit™ bringing his unique insight into the new media opportunities available for today's business owners along with the knowledge of how to position your business to take advantage of them for millions in profits.

Jack's goal during this summit is to pull out the best from each expert to give you actionable information to use in your business.


@andrewlock - Help My Business Sucks! Host and Founder of GotBiz.tv

Andrew Lock is a maverick marketer who transformed the old-media format of television into a new social-media tool. In 2008, "Help! My Business Sucks!," Andrew's lead program became the #1 most popular marketing WebTV show in the Apple iTunes store, and he shares the top 10 spots in business with Oprah Winfrey, Jim Kramer and Suze Orman. The breakthrough show helps entrepreneurs to "get more done and have more fun," and you'll get a "backstage pass" to see exactly how Andrew produces the show on a tiny budget without a large crew of technicians. Andrew will show you better ways of promoting your business than traditional marketing in order to make your message standout from the crowd. His presentation will include methods of using video even more than the other "gurus" know how to do to create a ravenous fan base and greater profits through social media! You'll also discover why "marketing is everything and everything is marketing" - a phrase that you'll hear a lot from Andrew.

In Andrew's session, he will show you how YOU can create and profit from your own WebTV show, regardless of your background or experience. You'll also discover:
  • Irrefutable proof as to why WebTV is the next gold rush. You will want to learn how to get in early and stake your territory.
  • The 6 reasons WebTV is better than traditional TV for almost every niche. This knowledge will help you spend your marketing dollars in a way that get you the highest ROI!
  • The simple formula for getting viewers to come back week after week. Repetition is what builds long-term relationships; it is the relationship that creates value for you just like American Idol built its financial foundation by solidifying its fan base.
  • How WebTV can make you become a celebrity in your niche. Professional Celebrity Business Experts make more money and have more fun -- FACT!
  • 5 simple words that hook the attention of the viewer (it works like magic). Knowing these and other tricks of the trade will get you on the road to profits faster!
  • The critical formula of E + E = P and how to implement and profit from it.

This is a must-see presentation!


@brianhorn - Brian Horn, aka "The Glazer-Kennedy Secret Weapon"

Brian Horn is recognized by many as the "Glazer-Kennedy Secret Weapon" because of his role in helping not only Dan Kennedy and Bill Glazer with search engine optimization and social media, but also many of the top Information Marketers in the world. These marketers include such leaders as Stephen Snyder, Rory Fatt, Vickie Milazzo, Scott Tucker and Ed O'Keefe.

Brian has also consulted with US Congressional Candidates and a Lieutenant Governor.

Brian will show you how he is currently using Facebook Ads to promote some of his best clients. If done correctly Facebook Ads can be your least expensive sources of leads.

Due to Brian's years of work in direct response advertising, internet marketing and nearly $1,000,000.00 worth of testing, he has finally cracked the formula to getting leads from Facebook.

Brian will cover:
  • How to target your ideal prospect…down to CRAZY levels of granularity, which ensure the highest response rate.
  • His scientifically proven ad structure that will bring in the most qualified leads.
  • The type of landing pages that work best…and the one that will ensure your complete and total failure.
  • His never before revealed Top Secret Bidding Tactic. By knowing this one simple trick, you can save 25%-75% per click. This one technique can make or break a Facebook Ads Campaign…and pay for your investment in this conference several times over.
  • A slick trick you can use to expose your brand to hundreds of thousands of people for next to nothing.
  • And Much more!


@sgordon70 - Scott Gordon, Partner, VACO, LLC aka "The Anti-Pimp"

Scott Gordon, the "Anti Pimp" himself, is a nationally renowned speaker on the mechanics of unlocking the power of social media. He brings his 14 years of experience in "buying and selling people" for some of the nation's most successful technology consulting and placement firms, mixes in unbridled enthusiasm and a healthy dose of sarcasm to deliver some real "ah-ha" moments.

Recognized as one of the most influential "Twitterers" in Nashville, his business has skyrocketed when some of his competitors have fallen to the way side. Hear the good, the bad and the ugly of how and why.

Scott's real-life examples and insights will demonstrate how existing relationships can go miles deeper through the use of social networks and social media.

He's a lover of the game, a diligent student and an excellent communicator. He's shared secrets with internet superstars like Alltop's Guy Kawasaki and Gary Vaynerchuk, the star of Wine Library TV. Top exec's at companies like Publix, Disney, Universal Studios, Sears, Gaylord Entertainment and Electronic Arts have learned from Scott. We think you'll like him, too. He's not for the faint of heart, though. His in-your-face views of the misnomers and best practices of the world will leave you smiling and nodding.

Aside from publishing his own site, www.TheAntiPimp.com, he's a columnist for HumanResourcesIQ.com and RecruitingBlogs.com and a regular contributor to BusinessWeek.com.

Why is transparency a requirement for success in today's market place? The Anti Pimp knows--it's a viral thing.


  • How millions were made (and are still being made) by our experts, and how you can follow their paths.

  • How to take control of your market with social media, whether you have been working with it for years or you're just getting started and it seems you're your competitors are miles ahead of you. Don't worry, the beauty of a changing marketplace means you can surpass them with the blink of an eye -- IF you have the right strategies. And that is the type of practical advice you will get at this Summit and Social Media Experience.

  • What works in Social Media for business and what doesn't? You will be surprised at the answer, but once you see it, you can and will apply it to your business when you get home.

  • How to blog for REAL dollars.

  • Business lessons from Barack Obama that get you clients instead of voters.

  • An inside look at real companies and how they use Social Media successfully and insights on how to duplicate their success in your business.

  • Social-Media systems you can take back home to implement. No more hearing, "But how will this turn into profit?" from co-workers, colleagues and partners.

  • How to turn social media from a "time sucker" into a non-stop, profit machine. Time spent is the biggest criticism of social media. But is it accurate? Learn the truth and you will discover how to use your knowledge as a powerful money generator.

  • What Relationship Marketing really is and the tools and systems to help you profit from it.

  • Why "People Buy People," how to harness the power of your personal brand and how to turn it into profits in the social-media world.

  • How not to get left behind while your competitors spin in circles trying to "figure out" how to make social media profitable.

  • How to REALLY create viral-marketing campaigns.

  • Real-time lessons on how to make social media work in the businesses represented at the conference. That's right, we'll do LIVE "Hot Seats" on businesses right from the audience!

  • Experience our rapid-fire Q&A sessions that give you an opportunity to go home with the exact questions you wanted answered.

We know what you're thinking; this is going to cost a FORTUNE! Well, that's where you're wrong. We've been able to lockdown a private suite for a cocktail party at the Palms on the evening of the 15th and secure 2 days of education, master-minding and fun for less than the price of most of the social-media monitoring services! That's right, for just $2,995, you can join us for all 3 days! HURRY! ONLY 8 SPOTS LEFT!! And no, we don't mean grab a buddy from down the street, we mean a real, verifiable partner, who has a stake in your business! But HURRY and register now because Tony tells us that we'll be packing it in a bit too tight for comfort if we try to fit many more than 30 people in Zappos' 'Elvis board room"! (Look, we're not sure what to expect either, but it sure sounds cool!)

This program appeals to people who are new to social media and those who are using it every day. The reason it appeals to both is that our guest experts are not just teachers but practitioners who have built businesses around the use of social media. They will show you how to start using social media at its basic core, and then leap forward with advanced strategies and tactics that will stretch your mind to appreciate ideas that some people don't even know.

The Summit is also good for both business owners and professionals many of who don't yet have an appreciation for why and what it takes to build a relationship with their customers, clients or patients. In the NewMedia World, it takes more to keep your clients who are easily distracted by other offers of service. To compete you have to make your customers, clients or patients part of your world or they will be captured in someone else's. That is the message of Social Media and why it has captured attention so quickly. People want to belong to and be part of a group of people they like, trust and believe in. You will learn how to create that sort of bond with your own fan base of customers and clients.

Just like President Obama's competition got caught flatfooted, you have to be ready to compete now -- and the only way to do it is to immerse yourself in the ongoing conversations and lives of your clients. Making this connection will make a huge difference in the money you make and the enjoyment you have with your business or professional practice. You will see the change monetarily, but you will also see the change in the eyes of your customers because they will know that to you they aren't just a number - but a part of your business and professional family. This is what we all want. Come join us and see how to make it a reality for you and your clients or customers!

Click here to register now! Space is extremely limited! We can only fit 30 people in the Zappos boardroom comfortably!

If you have any questions, please feel free to email us at info@CelebrityBrandingAgency.com or call us at 800-980-1626.

We'll see you in November!

Peter, Jack & Nick

 

Copyright © 2009 - Dicks Nanton & Glass